Beyond the Fetishization of Social Media

“It seems that overnight, the viral video has become some sort of badge of honor within advertising communities. CMOs without them are beginning to feel like the only kid in second grade without a Cabbage Patch doll.” – James DeJulio

Social media are a means, not an end. And going viral isn’t “mission accomplished,” regardless of what it was that went viral. – Arianna Huffington

“What it means to be social is if you want to talk to me, you have to listen to me as well.” – Facebook COO Sheryl Sandberg

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