Archive for ‘Uncategorized’

September 16, 2015

First question: What’s the difference between monitoring and analytics?

Brandwatch (social media monitoring) provides some napkin notes on a few of the best (mostly free) social media analytics tools available.


Top 8 Great Value Social Media Analytics Tools

September 16, 2015

The folks at Tufts have thought this through … and we can all benefit.

best practice 2

Social Media Best Practices

July 19, 2012

Cloud + Apps Converge to Create Capital-Lite Cos

“With the rise of cloud computing, we’re seeing more of a new breed of extremely lightweight company, unencumbered by capital investments, acting as a broker of services assembled from offerings drawn from or supported by third-party providers. Imagine the possibilities when this is combined with the emerging mobile “App Economy,” in which budding enterprises can be supported by micro-revenues streaming in from online app sales.” via Joe McKendrick, Forbes

March 19, 2012

Social Media Cheat Sheet

Handy @flowtown infographic provides an overview of platforms with pros and cons of each.


But it doesn’t mention the burgeoning Pinterest powerhouse, so here’s another helpful infographic, courtesy of the folks at @mashable and @maxymiser.

March 15, 2012

Tracking Social Media ROI via Hootsuite

The integration between HootSuite™ Enterprise Social Media Management System and Adobe®Digital Marketing Suite connects social media messages to website conversions and stats; this integration brings social media practitioners the kind of measurement prevalent in SEO, SEM and display markets.

– via WSJ MarketWatch

March 12, 2012

Social Media Bootcamp

In 37 easy steps …

August 5, 2011

QRCs for RIPs

I think this is a fantastic idea! You scan, you get a bio, pics, historical context, published works, whatever. Think of the incredible possibilities for retrofitting existing sites, and the amazing project possibilities for local historical societies, living and monumental museums (like Fort York for example).  Flanders Fields, omg!

I’ll definitely have one etched into my urn! : )

What do you think?

August 2, 2011

Landmines …

Often enough, I’d be reading along in a research report and then suddenly encounter a really lame error, so bad and so anomalous I would sometimes wonder to myself, is this a plant? A little landmine to see if I’m paying attention? (I was.)

So, I found this article on boingboing interesting, as it refers to the practice of planting misnomers, but in a very different way. Enjoy.

When Does a Fake Word Become Real?

August 2, 2011

This article made me laugh …

… but if you’ve ever been in this situation, it isn’t all that funny. (Or so I’m told.)

How to Deal with Your Crazy Boss

The world is filled with deranged people and you’ve come across the good fortune of working for one of them. You may be in a bad situation, but that doesn’t mean you can’t cope. Here’s how to deal with your crazy boss.

August 1, 2011

I Want My QRC

Ready for my close-up!

In many parts of the world, the scanning of a QR Code has become the door to the mobile Internet.

Do you use a QRC to help people find you? It’s very easy to generate the code with free online resources and adding this image to your business card, for example, makes it very easy for anyone to access your deets in a matter of seconds, then bookmark, add you to their contact list, etc. Sweet.

Here’s a link for one generator, but there are many to choose from: 

July 28, 2011

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