Posts tagged ‘social media’

March 15, 2012

Integrating SEO into Social Media Efforts

Your company doesn’t have to have hundreds of thousands of dollars set aside to integrate search engine optimization into your social media efforts. Any small business can make sure they’re taking the essential steps that will help their content get the traction it needs. The key to making sure that your content is optimized is two-part. First, optimizing for how people search when they go to a search engine like Google or Bing, and second, optimizing for how people search when they go to a social networking community like Facebook, Twitter, or YouTube. – Liana Evans / ClickZ

Chart Courtesy of

March 15, 2012

Beyond the Fetishization of Social Media

“It seems that overnight, the viral video has become some sort of badge of honor within advertising communities. CMOs without them are beginning to feel like the only kid in second grade without a Cabbage Patch doll.” – James DeJulio

Social media are a means, not an end. And going viral isn’t “mission accomplished,” regardless of what it was that went viral. – Arianna Huffington

“What it means to be social is if you want to talk to me, you have to listen to me as well.” – Facebook COO Sheryl Sandberg

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